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Opened in 1967 as the primary indoor arena on Madison’s Alliant Energy Center campus, Veterans Memorial Coliseum At Alliant Energy Center hosts concerts, sporting events, graduations, family shows, rodeos, trade shows, and community gatherings inside a flexible bowl-and-floor layout. Veterans Memorial Coliseum At Alliant Energy Center tickets connect fans with a long-running Madison venue built for everything from seated concerts to large-scale cultural events.
This page covers everything you need to know before you go — from finding the right seats to getting there, navigating the venue, and buying with confidence.
Veterans Memorial Coliseum At Alliant Energy Center is an indoor multi-purpose arena located at 1919 Alliant Energy Center Way in Madison, Wisconsin. Opened in 1967, it is owned and operated by Dane County as part of the larger Alliant Energy Center complex. The arena seats approximately 10,000+ guests in theater configuration, with a listed theater capacity of about 10,230, and its setup adjusts for different event formats, including banquet configurations of roughly 1,200 guests.
The Coliseum has served for decades as a central Madison-area venue for concerts, graduations, sporting events, family entertainment, trade and consumer shows, rodeos, and cultural gatherings. Its design centers on a large lower flat floor that can be adapted for floor seating, sports, exhibitions, or general admission layouts, with a surrounding tiered seating bowl that gives the venue a classic arena feel.
As the primary indoor spectator venue of the Alliant Energy Center campus, Veterans Memorial Coliseum anchors a multi-building event complex that also includes exhibition halls, open grounds, and other event spaces.
Veterans Memorial Coliseum At Alliant Energy Center is located at 1919 Alliant Energy Center Way, Madison, WI 53713 — just south of central Madison off John Nolen Drive, near the US-12/18 Beltline.
Driving and Parking: Most attendees arrive by car, and on-site parking is available across the Alliant Energy Center grounds. Large lots serve the complex, with parking fees typical for major events. The campus is easily reached from the Beltline Highway and John Nolen Drive, though traffic and lot congestion can build close to event start times.
Transit: Madison Metro Transit bus routes serve the Alliant Energy Center area. Transit is an option for guests coming from Madison neighborhoods or downtown, although the venue is generally more car-oriented than a downtown transit-hub arena.
Rideshare: Rideshare drop-off and pickup are accommodated on the Alliant Energy Center grounds. After larger events, expect additional wait time as vehicles move through the campus and surrounding roads.
Nearby Accommodation: Lodging is available along the John Nolen Drive corridor, in downtown Madison a few minutes north, and near the Beltline. Staying near downtown Madison can also put restaurants and lakefront areas within a short drive of the venue.
Veterans Memorial Coliseum At Alliant Energy Center uses a flexible indoor arena layout, with a lower flat floor surrounded by tiered bowl seating. Understanding the building’s placement within the larger Alliant Energy Center campus helps make arrival, parking, and seat-finding smoother.
Entrances and Access: Guests enter the Alliant Energy Center grounds from Alliant Energy Center Way, then proceed into the Coliseum building for access to the seating bowl and lower flat floor. Because the campus includes multiple event buildings and open grounds, allowing extra time to reach the Coliseum is helpful on busy event days.
Seating Levels: Seating is organized around a lower flat floor with a surrounding bowl of numbered sections. The bowl includes numbered sections such as 300-level areas, while the floor can be configured differently depending on the event.
Accessibility: Accessible seating and services are available, and the Alliant Energy Center grounds include accessible parking. Accessibility arrangements can vary by event setup, especially when the lower flat floor is reconfigured.
Getting to Your Section: Numbered sections surround the floor, and staff and signage direct guests to seating areas within the bowl. For large events, build in time to move from the parking lots across the grounds, through entry screening, and into the correct seating area.
Concessions are available during events at Veterans Memorial Coliseum At Alliant Energy Center, with offerings varying by event type. For concerts, family shows, sports, and larger community events, arriving early can help you avoid the busiest concession lines near showtime, halftime, or intermission.
Dining options are available along the John Nolen Drive corridor and in downtown Madison a short drive north of the Alliant Energy Center. The lakeside downtown area and Monroe Street also offer restaurants and pre-event options for guests who want to eat before heading to the arena.
Veterans Memorial Coliseum At Alliant Energy Center maintains security and venue policies that are updated regularly and may vary by event. Before attending, reviewing the current policy on the venue's official website is strongly recommended.
Bag Policy: Bag restrictions and screening policies vary by event and promoter. Clear-bag or limited-bag rules can apply for certain shows, so packing light is the easiest way to keep entry moving.
Commonly Prohibited Items: Commonly restricted items include weapons, outside food and drink, and professional recording equipment. Items considered a safety risk can also be restricted based on the event.
Entry Procedures: Entry typically includes bag checks and ticket verification, with screening procedures varying by event. Arriving with a compliant bag and pre-downloaded digital tickets helps speed entry at the arena entrance.
Veterans Memorial Coliseum At Alliant Energy Center is part of Madison’s broader live-events landscape, which includes major college sports venues, historic theaters, concert halls, and outdoor event spaces across the city.
Veterans Memorial Coliseum At Alliant Energy Center ticket prices vary widely depending on the type of event, the artist or team, seating section, and demand — which is what you'd expect from a venue that hosts everything from trade and consumer shows to high-demand concerts and family events.
For concerts and family shows, tickets can typically range from approximately $35 to $125 or more depending on the act, seat location, and event configuration. Floor seating and lower bowl areas facing the stage usually command higher prices, while upper and end sections of the bowl often offer more budget-friendly options.
For sporting events and community events, tickets are often in the approximately $15 to $60 range. Prices depend on the sport or event type, demand, and whether the setup uses the lower flat floor, the surrounding bowl, or a combination of both.
For trade and consumer shows and graduations, admission is often low-cost or free, depending on the event organizer and format.
For high-demand events, buying earlier generally secures better seat selection and pricing. As inventory shrinks and the event date approaches, prices for the best remaining sections can rise, especially for floor seats, lower bowl views, and popular weekend events.
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Veterans Memorial Coliseum At Alliant Energy Center offers a flexible arena seating layout built around a lower flat floor and a surrounding tiered bowl. Because the floor can change from seated concert setups to sports, rodeo, exhibition, or general admission configurations, reviewing the seating map before buying helps you match your ticket to the event experience you want.
You can view an interactive seating map for Veterans Memorial Coliseum At Alliant Energy Center events directly on BoxOfficeTicketSales.com while browsing available listings. The map lets you compare sections side by side, check row depth and distance from the stage or floor, and see real-time pricing for what's currently available — all before committing to a purchase.
Yes. The interactive seat map on BoxOfficeTicketSales.com shows your exact section and row placement before you buy. Use it to understand your position in the venue, your distance from the stage or floor, and whether you're on the lower flat floor, in a lower bowl section, or in a 300-level section — so the tickets you choose match exactly what you're looking for on event night.
Once your tickets are confirmed, a few practical preparations make your visit run significantly smoother — especially at a multi-building event campus where parking, entry, and seating configurations can change with the event.
Yes — Box Office Ticket Sales is a fully verified, secure ticketing platform that has served over 1 million customers since 2012. When you buy Veterans Memorial Coliseum At Alliant Energy Center tickets through BoxOfficeTicketSales.com, here's what backs every purchase:
Veterans Memorial Coliseum At Alliant Energy Center events — particularly high-demand concerts, family shows, sporting events, and major community gatherings — move fast. The best-value listings disappear well before event night, and inventory for popular events tightens quickly once demand builds. If you have a specific event in mind, acting sooner gets you better seats at better prices. Browse Veterans Memorial Coliseum At Alliant Energy Center tickets now and lock in your spot before inventory moves.
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