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On SD Highway 34 east of Sturgis, Full Throttle Saloon turns the Black Hills rally scene into a sprawling outdoor entertainment compound of bars, stages, vendors, attractions, and motorcycle culture. Full Throttle Saloon tickets connect fans with live rock, classic rock, metal, country, bike shows, stunt attractions, and rally-week nightlife at one of the signature destinations of the Sturgis Motorcycle Rally.
This page covers everything you need to know before you go — from finding the right seats to getting there, navigating the venue, and buying with confidence.
Full Throttle Saloon is a multi-purpose outdoor entertainment complex in Sturgis, South Dakota, widely promoted as the world’s largest biker bar. It originally opened in 1999, and after the original location burned down in a 2015 fire, the operation relocated to its current grounds on Highway 34 east of Sturgis. Founded and owned by Michael Ballard, Full Throttle Saloon accommodates tens of thousands across its open-air grounds during peak rally events, with capacity varying widely by event and configuration.
The venue is built around motorcycle culture, live music, and the high-energy crowds of the annual Sturgis Motorcycle Rally. Its event mix includes live music concerts spanning rock, classic rock, metal, and country, along with biker rally events, bike shows and contests, stunt and motorsports attractions, vendor expos, and bar and nightlife entertainment. Operations peak dramatically during the Sturgis Motorcycle Rally in early-to-mid August each year.
Full Throttle Saloon also gained national visibility through the reality television series “Full Throttle Saloon,” which aired on truTV and chronicled rally-season operations at the venue.
Full Throttle Saloon is located at 12997 SD Highway 34, Sturgis, SD 57785 — in a rural Black Hills setting east of Sturgis and closely tied to the annual rally traffic that fills the area each August.
Driving and Parking: Access is overwhelmingly by motorcycle and car. On-site and surrounding open-ground parking and motorcycle staging are the norm during rally week, with significant traffic congestion along approach roads during peak events. Arriving early is especially important for major concert nights and high-demand rally events.
Rideshare: Rideshare and taxi availability is limited in the rural Sturgis area and becomes stretched during the rally. Plan transportation in advance and expect waits after large events when crowds leave the grounds.
Nearby Accommodation: On-site and adjacent camping is a primary lodging option for Full Throttle Saloon visitors. Hotels and motels in Sturgis, Spearfish, Deadwood, and Rapid City also serve the area, while RV and tent camping across the Black Hills is widely used. During rally week, rooms book far in advance and command premium rates.
Full Throttle Saloon is a large, open-air complex spread across multiple bar areas, concert stages, vendor rows, camping zones, and attraction areas. Understanding the layout before you arrive helps you move efficiently between the main stage, food and drink areas, vendor zones, and rally attractions.
Entrances and Access: Guests enter the open-air grounds through gated entry points off the highway. Because the complex spreads across outdoor grounds, your first priority after entry should be heading toward the stage, bar area, vendor row, or attraction zone connected to your event plans.
Getting to Your Section: The grounds are large and outdoor, with open terrain and gravel or dirt surfaces. Expect considerable walking between stages, bars, vendor areas, and attractions, especially during rally week when crowds are heavy and activity is spread across the complex.
Full Throttle Saloon has multiple bars and concession or food vendors operating across the complex. Alcohol service is central to the experience during rally events, and food and drink areas are part of the venue’s open-air, festival-style layout. Lines can build around headline performance times, so building in extra time before the main act helps keep your night moving.
Dining near Full Throttle Saloon is concentrated in Sturgis and surrounding Black Hills communities, including Deadwood, Spearfish, and Rapid City. During rally week, numerous temporary vendors and food stands appear throughout the region, giving visitors more quick-service options around the broader Sturgis area.
Full Throttle Saloon maintains security and venue policies that are updated regularly and may vary by event. Before attending, reviewing the current policy on the venue's official website is strongly recommended.
Entry Procedures: Expect ticket or wristband checks and age verification for alcohol areas. Screening procedures vary by event, and arriving with tickets ready on your phone helps keep the entry process moving.
Full Throttle Saloon is part of a broader Sturgis and Black Hills live-events scene centered on rally concerts, biker bars, campgrounds, outdoor stages, and regional entertainment venues. Visitors often build an entire rally itinerary around multiple venues across Sturgis, Deadwood, Spearfish, and Rapid City.
Full Throttle Saloon ticket prices vary significantly depending on the type of event, the artist, seating section, and demand — which is what you'd expect from a venue that hosts everything from daily grounds access to VIP and premium concert packages during rally week.
General admission and daily grounds access can start in a modest single- to low-double-digit range, with some access tied to rally passes. These tickets typically fit the venue’s open-air, festival-style setup and are the most accessible way to experience the grounds.
Headliner concert tickets are usually mid-range, commonly priced in the tens of dollars for general admission. Demand is driven by the performing act, the event date within the rally, and the number of fans traveling into Sturgis for that specific night.
VIP and premium concert packages are higher-priced options and can range well into the hundreds. These listings can include premium viewing or hospitality benefits for select headline concerts during the Sturgis Motorcycle Rally.
Rally-week events and lodging sell out and rise sharply in price as the Sturgis Motorcycle Rally approaches. Buying earlier secures better options and pricing, especially for headline concerts, premium packages, and high-demand rally dates.
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Full Throttle Saloon uses a primarily open, general-admission outdoor layout oriented toward concert stages. Seating and viewing arrangements can shift by event, with standing-room areas serving as the main format and limited reserved or premium options offered for select events.
You can view an interactive seating map for Full Throttle Saloon events directly on BoxOfficeTicketSales.com while browsing available listings. The map lets you compare sections side by side, check row depth and distance from the stage, and see real-time pricing for what's currently available — all before committing to a purchase.
Yes. The interactive seat map on BoxOfficeTicketSales.com shows your exact section and row placement before you buy. Use it to understand your position in the venue, your distance from the stage, and whether you're in general admission, near the front standing areas, or in a premium viewing area — so the tickets you choose match exactly what you're looking for on event night.
Once your tickets are confirmed, a few practical preparations make your visit run significantly smoother — especially at an outdoor venue like this during the Sturgis Motorcycle Rally.
Yes — Box Office Ticket Sales is a fully verified, secure ticketing platform that has served over 1 million customers since 2012. When you buy Full Throttle Saloon tickets through BoxOfficeTicketSales.com, here's what backs every purchase:
Full Throttle Saloon events — particularly headline concerts, marquee artists, and rally-week events — move fast. The best-value listings disappear well before event night, and inventory for popular events tightens quickly once demand builds. If you have a specific event in mind, acting sooner gets you better seats at better prices. Browse Full Throttle Saloon tickets now and lock in your spot before inventory moves.
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