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Known as “The Madhouse,” Bowman Gray Stadium brings fans close to quarter-mile short-track racing in a historic Winston-Salem stadium bowl. Bowman Gray Stadium tickets put you inside one of American motorsports’ most storied weekly racing venues, where tight turns, close grandstands, and Saturday-night crowds shape the atmosphere.
This page covers everything you need to know before you go — from finding the right seats to getting there, navigating the venue, and buying with confidence.
Bowman Gray Stadium opened in 1937, with racing beginning at the track in 1947. The stadium is located at 1250 S. Martin Luther King Jr. Drive in Winston-Salem, North Carolina, near the Winston-Salem Fairgrounds, and has a capacity of approximately 17,000. It is owned by the City of Winston-Salem, with racing operations historically promoted by the Hawkins/Gray family for generations and NASCAR taking over promotion of racing operations in recent seasons.
The venue is a multi-use stadium centered on a quarter-mile flat, paved oval short track. It hosts the Bowman Gray Racing Series, a NASCAR-sanctioned weekly short-track program, along with Winston-Salem State University Rams football and occasional community and special events. Its weekly racing divisions include Modifieds, Sportsman, Street Stock, and Stadium Stock, while its motorsports history also includes NASCAR premier-series races in the 1950s and 1960s and the return of top-tier Cup Series competition beginning in the 2025 season for the first time since 1971.
Bowman Gray Stadium is widely known as “NASCAR’s Longest Running Weekly Race Track,” and its tight racing, frequent contact, and passionate crowds have made “The Madhouse” a cornerstone of grassroots stock car racing culture.
Bowman Gray Stadium is located at 1250 S. Martin Luther King Jr. Drive, Winston-Salem, NC 27107 — near the Winston-Salem Fairgrounds and convenient to the Business 40 / US-421 corridor.
Driving and Parking: Most attendees arrive by car. On-site and adjacent lot parking is available around the stadium and fairgrounds, with the location offering convenient access from downtown Winston-Salem and the Business 40 / US-421 corridor. On big race nights, arrive early because lots and surrounding streets fill as crowds build before the event.
Transit: Local bus service from the Winston-Salem Transit Authority serves the area, but transit options are limited compared with driving. If you plan to use transit, build in extra time for the trip and the walk to the stadium gates.
Rideshare: Rideshare drop-off and pickup are workable at Bowman Gray Stadium. After racing concludes, expect congestion and wait times as many fans leave during the same post-event window.
Nearby Accommodation: Hotels are concentrated in and around downtown Winston-Salem and near the I-40 / Business 40 corridors. Staying in those areas keeps you within a short drive of the stadium.
Bowman Gray Stadium is an open-air stadium bowl with grandstand seating wrapped around a quarter-mile oval. Understanding the basic layout before you arrive helps with parking, entering through the right gate area, and finding your place in the bleachers on busy race nights.
Entrances and Access: Fans enter through grandstand gates around the stadium bowl, adjacent to the fairgrounds complex. Because crowds can arrive in a concentrated window before racing, having tickets ready and knowing your grandstand area helps keep entry moving.
Seating Levels: Seating is arranged in traditional stadium grandstands, primarily bench- and bleacher-style, with the main grandstand along the frontstretch and additional seating around the bowl. The football field sits inside the infield area, giving the stadium its multi-use layout.
Accessibility: Accessible seating and parking are available at Bowman Gray Stadium. Guests who need accommodations should contact the venue in advance for race-night arrangements.
Getting to Your Section: General signage and staff direct fans to grandstand areas. Expect stairs, open-air bleacher terrain, and crowd movement around the concourse and seating areas, especially close to race time.
Concession stands at Bowman Gray Stadium offer standard race-night fare, including hot dogs, burgers, snacks, soft drinks, and similar quick-service items. Lines can be busiest near the start of the event and during natural breaks, so building in a little time before racing begins can make concessions easier.
Downtown Winston-Salem is a short drive from Bowman Gray Stadium and offers a range of restaurants, breweries, and bars. The West End and downtown dining districts are practical areas to consider for pre-event meals or post-race stops.
Bowman Gray Stadium maintains security and venue policies that are updated regularly and may vary by event. Before attending, reviewing the current policy on the venue's official website is strongly recommended.
Bag Policy: Bag restrictions may apply on race and event nights. Reviewing current venue guidance before packing helps prevent delays at the gate.
Commonly Prohibited Items: Weapons and other prohibited items are not permitted. Policies on outside food, drink, and coolers can vary by event, so pack with the venue’s current event guidance in mind.
Entry Procedures: Expect ticket verification and standard security screening at gates. Arriving with a compliant bag and pre-downloaded tickets speeds entry.
Bowman Gray Stadium is one of Winston-Salem’s signature sports venues, especially for short-track racing and college football. The broader Winston-Salem area also includes arenas, ballparks, theaters, and live music spaces for a wide range of events.
Bowman Gray Stadium ticket prices vary widely depending on the type of event, the racing series or team, seating section, and demand — which is what you'd expect from a venue that hosts everything from weekly short-track racing and WSSU football to NASCAR Cup Series competition.
For weekly short-track racing, including Modified, Sportsman, Street Stock, and similar divisions, adult general-admission tickets are typically low, often around $10–$20. General grandstand seating is usually the most affordable way to experience a race night at The Madhouse.
For NASCAR Cup Series events, prices are significantly higher and can often be $75 or more depending on demand and seating. Marquee national-series race dates are driven by limited inventory, the venue’s historic reputation, and the draw of top-tier NASCAR competition returning to Bowman Gray Stadium.
For Winston-Salem State University football, ticket pricing is typically low for general-admission seating. Seat location, opponent, and game-day demand can influence final prices.
For high-demand events such as NASCAR Cup Series races, buying earlier secures better seating and availability. As inventory shrinks and the event date approaches, prices for the best remaining sections can rise.
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Bowman Gray Stadium’s seating layout is built around its quarter-mile oval, with open-air grandstands wrapping close to the track. The proximity of the bleachers to the racing surface is a major part of the venue’s intense short-track feel.
You can view an interactive seating map for Bowman Gray Stadium events directly on BoxOfficeTicketSales.com while browsing available listings. The map lets you compare sections side by side, check row depth and distance from the track, and see real-time pricing for what's currently available — all before committing to a purchase.
Yes. The interactive seat map on BoxOfficeTicketSales.com shows your exact section and row placement before you buy. Use it to understand your position in the venue, your distance from the track, and whether you're in the main grandstand, in additional seating around the bowl, or in lower grandstand rows near the track fencing — so the tickets you choose match exactly what you're looking for on event night.
Once your tickets are confirmed, a few practical preparations make your visit run significantly smoother — especially at an outdoor stadium where race-night crowds, parking demand, and weather can shape the experience.
Yes — Box Office Ticket Sales is a fully verified, secure ticketing platform that has served over 1 million customers since 2012. When you buy Bowman Gray Stadium tickets through BoxOfficeTicketSales.com, here's what backs every purchase:
Bowman Gray Stadium events — particularly NASCAR Cup Series races, marquee race dates, and high-demand football games — move fast. The best-value listings disappear well before event night, and inventory for popular events tightens quickly once demand builds. If you have a specific event in mind, acting sooner gets you better seats at better prices. Browse Bowman Gray Stadium tickets now and lock in your spot before inventory moves.
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