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On the University of Manitoba's Fort Garry campus, Princess Auto Stadium brings Winnipeg football, soccer, championship events, and summer concerts into a modern open-air setting with steep seating close to the field. Princess Auto Stadium tickets connect fans with Winnipeg Blue Bombers CFL games, Valour FC matches, University of Manitoba Bisons football, international soccer, and large-scale stadium shows.
This page covers everything you need to know before you go — from finding the right seats to getting there, navigating the venue, and buying with confidence.
Princess Auto Stadium is a modern outdoor stadium located at 315 Chancellor Matheson Road on the University of Manitoba campus in Winnipeg, Manitoba. It opened in 2013 as Investors Group Field, was renamed IG Field in 2019, and became Princess Auto Stadium in 2024. The venue is operated in association with the Winnipeg Football Club and has a capacity of about 33,000 for football, with the ability to expand to roughly 40,000 for major events such as the Grey Cup.
The stadium is the flagship home of the Winnipeg Blue Bombers of the Canadian Football League and also hosts Valour FC of the Canadian Premier League and University of Manitoba Bisons football. Its event calendar includes CFL football, CPL soccer, U SPORTS university football, international soccer matches, large outdoor concerts, and championship or community events. The venue hosted the 2015 and 2025 Grey Cup championships and served as a host site for the FIFA Women's World Cup in 2015.
Princess Auto Stadium is known for its sweeping cantilevered roof canopies over the east and west grandstands, which provide weather protection while leaving the field and end zones open in a compact, steep bowl close to the action.
Princess Auto Stadium is located at 315 Chancellor Matheson Road, Winnipeg, MB R3T 1Z2 — on the University of Manitoba's Fort Garry campus.
Driving and Parking: The stadium is accessed from the University of Manitoba campus via Chancellor Matheson Road and University Crescent. On-campus and nearby lots provide event parking, with paid parking and park-and-ride or shuttle options commonly offered for large events. Lots can fill in the hours before major games and concerts, so arriving early is the best approach for easier parking and a smoother walk to the gates.
Transit: Winnipeg Transit bus routes connect to the University of Manitoba campus, and special event shuttle service or added bus service is typically offered on game and event days. For many fans, transit and shuttles are practical options because campus roads can become busy before and after major events.
Rideshare: Rideshare and taxi drop-off and pickup are available at designated campus zones. After large events, expect congestion and wait times as crowds leave through campus roadways.
Nearby Accommodation: Lodging immediately beside the stadium is limited. Most hotels are located along Pembina Highway to the north or in downtown Winnipeg, both a short drive from the venue.
Princess Auto Stadium has a modern stadium layout with multiple gates, a surrounding concourse, a lower bowl, upper sideline seating, end-zone sections, and premium areas along the sidelines. Understanding your gate and section before arrival helps you move efficiently through the campus setting and into the correct part of the bowl.
Entrances and Access: Multiple gated entrances are distributed around the stadium. Guests enter at concourse level, then move up or down to reach their seating tier. Gate and section signage directs fans toward the closest route to their seats.
Concourse Levels: Seating is arranged in a lower bowl around the field, upper-level seating along both sidelines, and end-zone sections. The east and west grandstands sit beneath the stadium's roof canopies, while club and premium seating areas are positioned along the sidelines at mid-level.
Accessibility: Accessible seating, companion seating, accessible parking, and accessible restrooms are provided as part of the venue's modern stadium design.
Getting to Your Section: Gate and section signage guides fans from entry points to seating areas, and stadium staff assist at concourse junctions. Allow extra time if your seats are in upper-level sideline sections, especially for high-attendance games and concerts.
Princess Auto Stadium offers a full range of concessions, including stadium staples, local food options, and beer and alcohol service at concession stands and bars throughout the concourses. Premium and club areas offer upgraded food and beverage service. Lines are typically busiest close to kickoff, showtime, and major breaks, so building in a few extra minutes can make the experience easier.
Dining near Princess Auto Stadium is concentrated along the Pembina Highway corridor just north of the University of Manitoba campus. The area includes restaurants, fast food, and pubs for pre-event meals or post-event stops. Downtown Winnipeg offers a wider selection a short drive from the stadium.
Princess Auto Stadium maintains security and venue policies that are updated regularly and may vary by event. Before attending, reviewing the current policy on the venue's official website is strongly recommended.
Bag Policy: A clear-bag policy is typically enforced, with limits on bag size and permitted small clutch bags. Reviewing the event guidelines before packing helps prevent delays at the gate.
Commonly Prohibited Items: Commonly restricted items include weapons, outside food and beverages, large bags, professional cameras, drones, and other items standard to major stadiums.
Re-Entry: Re-entry is generally not permitted once a guest has exited. Event-specific re-entry rules are shown on the event listing.
Entry Procedures: Expect bag checks, security screening, and digital or mobile ticket scanning at the gates. Arriving with a compliant bag and pre-downloaded tickets helps speed up entry.
Princess Auto Stadium is one of Winnipeg's major outdoor sports and concert venues, while the broader metro area offers indoor arenas, historic theatres, performing arts spaces, ballparks, and convention venues for live events throughout the year.
Princess Auto Stadium ticket prices vary widely depending on the type of event, the artist or team, seating section, and demand — which is what you'd expect from a venue that hosts everything from CPL soccer and university football to Grey Cup championship events and major stadium concerts.
For Winnipeg Blue Bombers regular-season CFL football, tickets are often priced approximately from CAD $30 to CAD $120, depending on the matchup and seat location. Lower-bowl sideline seats and high-demand games typically cost more than end-zone or upper-corner sections.
Grey Cup and marquee championship events can run significantly higher, often reaching CAD $150 or more. Demand, seat location, and the scale of the event all play a major role in the final price.
Concert tickets at Princess Auto Stadium typically range from about CAD $50 to CAD $250 or more, depending on the artist and seat tier. Field-level, lower-bowl, and premium locations can command higher prices, especially for major touring acts.
For Valour FC, CPL soccer, and University of Manitoba football, tickets are generally lower, often starting around CAD $20. These events can be a strong value for fans who want the stadium experience at a more accessible price point.
Buying earlier generally yields better seat selection and pricing, especially for high-demand matchups, concerts, and championship events. As inventory shrinks and the event date approaches, prices for the best remaining sections can rise.
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Princess Auto Stadium's seating layout is worth understanding before you buy because the venue combines a close, steep stadium bowl with covered sideline grandstands, open end zones, premium areas, and event-specific configurations for concerts and special events.
You can view an interactive seating map for Princess Auto Stadium events directly on BoxOfficeTicketSales.com while browsing available listings. The map lets you compare sections side by side, check row depth and distance from the field or stage, and see real-time pricing for what's currently available — all before committing to a purchase.
Yes. The interactive seat map on BoxOfficeTicketSales.com shows your exact section and row placement before you buy. Use it to understand your position in the venue, your distance from the field or stage, and whether you're in the lower bowl, along the upper-level sidelines, or in an end-zone section — so the tickets you choose match exactly what you're looking for on event night.
Once your tickets are confirmed, a few practical preparations make your visit run significantly smoother — especially at an open-air campus stadium where parking, weather, and post-event traffic can shape the experience.
Yes — Box Office Ticket Sales is a fully verified, secure ticketing platform that has served over 1 million customers since 2012. When you buy Princess Auto Stadium tickets through BoxOfficeTicketSales.com, here's what backs every purchase:
Princess Auto Stadium events — particularly Blue Bombers games, Grey Cup dates, marquee soccer matches, and major summer concerts — move fast. The best-value listings disappear well before event night, and inventory for popular events tightens quickly once demand builds. If you have a specific event in mind, acting sooner gets you better seats at better prices. Browse Princess Auto Stadium tickets now and lock in your spot before inventory moves.
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