Home to the Detroit Red Wings, one of the NHL’s, National Hockey League’s, most popular and marketed teams, the Joe Louis Arena is a landmark in the State of Michigan. When it opened in 1979, it immediately housed the Red Wings, who, under the stadiums lights, have gone on to win multiple championships and accolades, garnering a reputation in the NHL as one of the toughest, most talented teams in the league. The arena is actually owned by the city of Detroit itself, and is operated by Olympia Entertainment, a successful business based in outside of the city. Its name is also an important piece of its attractiveness as an arena. Along with Madison Square Garden, the stadium is one of only three arenas that does not have a corporate sponsorship to title its doors. Instead, it is simply named after the professional boxer and former heavyweight champion. This very special trait of the stadium has given Red Wing fans a reason to celebrate for years; while other professional teams in the city have faltered, especially in recent years, the city’s hockey team, closely tied to this very stadium, has yet to show any signs of age or internal disruption.